10 Must-Have Tools for Digital Content Creation

10 Must-Have Tools for Digital Content Creation
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You know there’s a lot of stuff out there if you’re a content creator. What makes content the most effective and engaging? All content creators have the same goal in mind: to provide useful and relevant information for the right audiences. From choosing the perfect image to representing your point of view to creating the perfect Twitter hashtag to making a video for TikTok, there are some great content creation tools out there to help you along the way.

Here is a list of 10 must-have digital content production tools to help you effortlessly create relevant content.

Google Trends keeps you up to date on what’s going on in the world. It provides information about today’s trending topics. It is perfect for people who publish material on a regular basis. This includes persons who blog, have a large social media following, create material for target audiences, or work in marketing.

Simply type in a keyword or browse through featured insights and popular news. Google Trends shows the frequency of search phrases in relation to the overall number of searches across different geographic locations. It also displays search interest over time. You may select one issue over another to discuss in whatever material you develop, depending on the flux of inquiry volumes.


GIFs are a great method to get the attention of your audience. Animation may include more than simply static pictures. But where does everyone get their GIFs? Giphy is a free tool for creating visual content. You may either search for GIFs based on their context or make your own.

Whether you’re searching for a GIFS to go with your recent social media post or to utilize in an article, GIPHY’s vast library of GIFS is sure to have something suitable.


Canva is one of the most widely used applications for making social media graphics, allowing users to easily generate high-quality images utilizing layouts, themes, and design components.  Photos, picture filters, icons, shapes, and hundreds of fonts are among the features. Because of its drag-and-drop design functionality, Canva is an excellent digital content creation tool.

Canva allows new users to create a free account and begin designing using ready-to-use design styles. It has a huge library of social media banners, flyers, posters, and email header templates.


Crello is a graphic design tool that makes it easy for social media marketers to create stunning graphics without a lot of design knowledge.

Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos, and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs, and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. You can build graphics quickly with Crello by using the ‘Create’ tab to find suitable templates, customizing the design, and sharing it across your social media platforms. 


Many free graphics tools exist to help users create stunning images for social media, but the majority of them are not available on your smartphone. CapCut (formerly ViaMaker) is a free all-in-one editing tool for iOS and Android developed by ByteDance, the makers of TikTok. Its popularity stems from its ease of use and large music library. The software, like TikTok, features complex filters, stickers, and typefaces, as well as a variety of magical effects.


Animoto is another great video platform that allows even non-experts to create captivating multimedia. It allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have. 

Create quick videos with Animoto by using one of the many storyboards to speed up your video creation process. Then replace the existing template content with your own text, video clips, and photos. Once you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. 


Prezi allows you to make stand-alone presentations, and build amazing interactive visuals and charts. Since the COVID-19 pandemic, presenting and collaborating from home has been critical, and the platform has taken use of its technology to make it smooth and attractive!

Prezi features an ‘Inspiration’ component where you can see what other businesses have done to engage their audiences and can be linked with Zoom, Microsoft Teams, and Webdex. You may also gain reusable designs and templates to save time and avoid having to start from scratch.


Anchor is one of the most popular podcast creation, distribution, and monetization services. It works with all major podcasting services as well as free social networking audio platforms. Its simple distribution via Spotify – the great audio disruptor allows you to track podcast performance using statistics and engagement data.

Furthermore, users can simply generate films and audio recordings using the Anchor app, which is ideal for sharing on social media.


For every need and budget, Depositphotos has a library of 200 million pictures, files, movies, graphics, and music. You may search by image, season, color, location, contributors, and much more using the advanced search criteria. Users may purchase and sell high-quality stock photographs, vector images, and videos on its creative content marketplace.


InVideo is a powerful, online video editor. It helps you create powerful ads, YouTube videos, and promos. It comes with more than 5000 templates, a music library, filters, and transitions. Its voiceover feature offers a choice of different languages, voices, and accents. The video rendering works fast and lets you easily redo the same templates in different dimensions. With InVideo, businesses across all industries can easily create videos with custom content and branding and share them across social platforms and websites.

Wrapping Up

Coming up with ideas and inspiration for your content is one of the most difficult parts of the process, yet one of the most important. While tools will never be able to replace the ability to create content, they may surely assist you in taking your content to the next level. Therefore, using the right tools can make content creation so much easier and more successful. Choose the right one to take your content to the next level! What tools do you use? Leave a comment and let us know.

About the author

Smriti Rajan

Smriti Rajan comes from a political science and literature background, having an immense passion for writing across varied topics. She has written several articles and blogs for diverse audiences worldwide. She has produced several research publications, policy frameworks, and opinion pieces for think tanks, government institutions and corporates. Alongside this, she writes for a large Fortune 500 clientele and is a key contributing writer for Wikistrat on their EMEA desk. Currently, she resides in India.

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