The digital marketing landscape is always changing and evolving. In 2023, digital marketing will continue to evolve and businesses will need to stay abreast of new trends and technologies to stay competitive. Marketers are probably expecting better days.
Taking that into account, here are five digital marketing concepts that will possibly trend in 2023.
1. Short-form Video
Video content is a powerful tool for B2B companies, as it can have a high return on investment. However, research has shown that many videos are not watched to completion, with only 30% being viewed 81% of the way through.
One solution to this may be to create shorter videos that are more engaging and hold the viewer’s attention throughout.
2. Audience Development
Relying on the network to share or comment on your content is a popular strategy, but it may not always ensure that the people who engage with your content are truly vested in it. Audience development is a more reliable way to build a captive audience.
Email is a particularly effective strategy for reaching audiences in the B2B industry, with 81% of marketers saying that it is their preferred method. People signing up for your email notifications are more likely to be interested in your offers, as they have actively chosen to receive them.
Once you have these consumers, it is important to guide them through the buyer journey to keep them engaged and interested in your content.
3. Artificial Intelligence
Artificial intelligence (AI) is trending in marketing, but it can be confusing and difficult to implement for many marketers. However, AI can be a valuable tool for creating and repurposing content quickly. While it may not create original content for you but it can make the content creation process less stressful.
Additionally, you can use AI to analyze large amounts of data and determine who to target, when to target, and with what information. Some AI tools can also help to standardize style and tone across multiple departments, creating consistency and helping you produce content that users are actually searching for.
4. Co-marketing and Collaboration
Collaborating with other brands and peers in your industry can be a great way to reach new audiences. These partnerships can provide useful information to customers, resulting in increased brand awareness for both parties.
Additionally, collaborating with other brands can lead to new opportunities for content creation and press mentions. Besides, it can allow you to leverage the expertise of other brands as well.
A good starting point for pursuing this strategy is to tap into your LinkedIn network and attend local networking events to build relationships with industry peers who can potentially become collaboration partners.
5. Podcast Audience
Podcasts are becoming increasingly popular and are a great way to share information with a wider audience. With over 120 million podcast listeners in America and over 104 million of them tuning in regularly, it’s an avenue worth considering.
You can also use podcasts as a lead-generation tool by providing resources for your audience to connect with you. If you are not ready to commit to your own podcast, you can look for collaboration opportunities to avoid trying to compete with the noise on your own.