3 Best WordPress Plug-Ins For Email Marketing


WordPress is the go-to content management system for digital marketers. While the WordPress software does a lot of things, sadly email isn’t one of them. If you want to grow your mailing list, send emails to your subscribers, or make the WordPress site’s basic transactional emails more reliable, you will need the help of a plugin. 

Lucky for us, there are tons of great plugins out there that can improve how WordPress works with email. 

In this post, we’ve compiled a list of the 3 best WordPress plugins for email marketing. We hope you find the right plugin for your business needs. 

1. Sendinblue Subscribe Form and WP SMTP

Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. With the help of this, you can run your email marketing campaigns from the WordPress dashboard itself. 

Key features:

  • Build custom subscription forms, and embed them in posts, pages, or widget spaces
  • Use a drag-and-drop tool to create emails from scratch. You can also use a template. 
  • Segment and automate your newsletters to target larger audiences.
  • View real-time statistics about your emails, such as clicks, opens, and views.

What you’ll need to use it:

In order to use this plugin, you’ll also need to sign up for the Sendinblue email marketing service. You can register for free to use the service.


The plugin is free and Sendinblue lets you send up to 300 emails per day. However, if you want a paid plan, they also offer premium subscriptions starting from $25.00 per month. 

Who is it for:

If you’re already using Sendinblue, then this is a fail-safe plugin to kickstart your email marketing strategy. It’s one of the best WordPress email marketing plugins if you want more than just the basics. 

2. Email Subscribers & Newsletters

If you’re looking for a plugin that has multiple features, then Email Subscribers & Newsletters is the plugin for you. It provides you with everything you need to create and manage a mailing list, send newsletters, and segment audiences, without requiring a third-party connection. 

Key features:

  • Lets you add a subscription box to your website for collecting email addresses.
  • Send out email newsletters manually, or automatically based on specific triggers.
  • Receive notifications when new subscribers sign up and send out automated welcome emails.
  • View email data, such as time, views, clicks, etc. 

What you’ll need to use it:

Email Subscribers & Newsletters uses your own server to trigger emails. So, you don’t require any third-party subscriptions or additional tools to use this plugin. 


There is a free version available. But if you are looking for more features such as email templates, spam filtering, and newsletter testing, there’s a paid version starting from $9 per month. 

Who should use it:

It’s the perfect plugin if you’re looking for a no-frills solution that you can manage from your website. It’s easy to learn and includes all the basics for running multiple email marketing campaigns. 

3. MailChimp for WordPress

We all love the magic of MailChimp, right? The beauty of this plugin is that it connects your site to MailChimp. So, if you’re a MailChimp user then this plugin will help you grow your list size more effectively. 

Key features:

  • Create custom sign-up forms and add them to your WordPress site
  • Integrate with a wide variety of form builders and e-commerce plugins
  • View detailed reports about your campaigns (premium feature)
  • Send automatic notifications when new subscribers sign up (premium feature)

What you’ll need to use it:

You will need the MailChimp email marketing service in order to use this plugin. MailChimp does offer a free plan as well that includes up to 2,000 subscribers and 12,000 emails per month. 


Besides sending a limited set of emails, the free version of the service only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you can sign up for a paid version that starts from $59 per year.

Who should use it:

While this is one of the pricier plugins for WordPress email marketing, but it is also the best. It offers a variety of features that can help you create more complex and highly customized campaigns. 

With the right plugin, you can easily work on WordPress and run a full-fledged email marketing campaign. Adding a plugin is a requisite if you want to engage with your audience via emails, newsletters, and forms. The 3 plugins listed above will help you easily manage subscription form building, email creation, list management, analytics tracking, and more – right from your website.

About the author

Varsha Pednekar

With over 6 years as a content contributor for various media houses and budding companies, Varsha has created a niche for herself with her well-researched pieces. She loves to write about current events, public policy, healthcare, finance, and many other genres. A trained artist and curator, she also dabbles in writing concept notes and creating profiles for upcoming local artists.

Add Comment

Click here to post a comment