Retail therapy has evolved from in-store purchases to now an increasingly lucrative online market. Retail store owners are embracing this new avatar of shopping as it directs shoppers straight to their website.
Most customers nowadays are tech-savvy and use different devices and channels to access information and communicate in their day-to-day life. They expect retailers to adapt to these ever-changing channels and find innovative ways to drive personalized communication.
Retailers need to be on top of their marketing methods and readily involve data-driven strategies that allow them to make more informed decisions when it comes to targeting and engaging their customers.
Here are 3 things that you need to add to your digital marketing strategy that can be a gamechanger for retail store owners:
Having an omnichannel presence has become a necessity for businesses. According to Harvard Business Review, a whopping 73 percent of retail consumers use multiple channels to shop. The prospective customer will Google the products that they’re interested in, study the product reviews on your website, research more about the products and your brand on social media platforms (Facebook, Twitter, etc.), and hunt for any coupons or promo codes they can use before finally making the purchase.
They will either walk into your store or simply decide to shop online. That’s why it is crucial to have data specialists and analysts that will harvest data and optimize it to drive sales. With better data, you can fine-tune your marketing strategies to target prospective customers, optimize customer experience, and bridge the gap between online and in-store purchasing.
A great omnichannel marketing strategy successfully utilizes customer data to determine when and what type of consumers are most likely to browse your website or visit your store. With the help of this information, you can further target prospective customers by building customer personas and sending them discount coupons or updates about special offers.
Utilze Google Shopping
It is estimated that Google receives an average of 63,000 searches inquires per second. Google’s well-displayed shopping module makes it easy for customers to browse through a catalog of products.
Basically, Google acts like a digital shopping tour guide that can prove to be a great asset to your retail business when optimized properly. For starters, you can improve your SEO presence by using specific keywords and phrases. By listing on Google, you also enable Google to connect your business with people in your area searching for the products you sell. This strategy works for both in-store as well as online shopping websites.
As a retail owner, you should take advantage of the fact that many people are addicted to their phones and design a digital marketing strategy that is mobile-friendly. Design your website in such a way that it adapts to mobile screens thereby giving your customers a better user experience. Also, keep in mind that website speed is a critical factor for mobile optimization. Studies indicate that users will close web pages that take more than 3 seconds to load on their mobile.
Similarly, you can implement marketing campaigns on mobile-friendly apps or platforms such as messaging on WhatsApp or sprucing up your social media presence on Facebook, Twitter, and Instagram.
Investing in a smart, comprehensive digital marketing strategy is one of the best ways to boost your profit margins. From implementing an omnichannel marketing strategy to fine-tuning your brand’s digital messaging, digital marketing can make a huge difference for your retail business.