5 Digital Marketing Trends You Just Can’t Ignore in 2021

digital marketing trends

Digital marketing trends are everchanging. Concepts like artificial intelligence, voice SEO, and data-driven marketing, which seemed concepts of the future, are today an integral part of digital marketing. And these are some of the most important trends of 2021 as well.

With the pandemic hitting hard, several businesses have shifted online. And, the competition is fiercer than ever in the digital landscape. As Brian Solis puts it: ”Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.”     

Consumer behaviors are tremendously changing faster than you can fathom. Whether a website or mobile site, 61% of customers quickly leave your mobile site if they do not find what they require immediately. Thus, to survive this “digital Darwinism,” you must adopt the latest trends in digital marketing.  

5 Practical Digital Marketing Trends to Follow Right Away

Read on to learn about the 5 digital marketing trends in 2021 you must follow to grow your business and build a diverse customer base. Let’s deep-dive now. 

1 Artificial Intelligence

Artificial intelligence is dominating the digital world and is becoming a must-have for digital marketing. According to a study, AI can increase the global GDP by 14% between now and 2030. Organizations are steadily moving towards AI-driven solutions to steer their marketing efforts in the digital world for the following reasons:

  • Sustainable competitive edge
  • Overall cost reduction
  • Customer demand for better retention

If you haven’t thought of leveraging AI for your business yet, now is the time. 

2 Chatbot

Chatbots are one of the important digital marketing trends in 2021. Integrating an AI-powered chatbot onto your website or app is essential.  Because customers are ready to rely on 24/7 chatbots to clarify their queries rather than wait for days to connect to customer service. Apart from responsiveness, users like chatbots as they correctly remember user history, answer promptly and respond to innumerable queries.   

3 Personalization

Wish to stand out from the crowd in 2021? Personalization is the key. Content, product, notifications, emails – making everything personalized gives you the edge in your marketing efforts. Why? Because generic blasts no more attract any customer, they annoy them. Personalization triggers 3x more customer engagement than any generic communication blasts. It is one of the most important trends in digital marketing and can completely transform your business if used optimally.   

4 Augmented Reality and Immersive Technologies

According to a Gartner report, 70% of businesses will be experimenting with augmented reality and immersive technology by 2022. Giving your customers the joy of experiencing your products before they purchase will enhance their interest in your business. And, in turn, improve sales for you. One of the major digital marketing trends in 2021, AR and immersive technology can be a game-changer if you adopt them quickly.      

5 Omnichannel Marketing

Omnichannel marketing is also the latest in the digital marketing world. What started as a buzzword in 2020 is now a relevant strategy in 2021.  As the name suggests, omnichannel marketing is marketing across several platforms, namely social media, emails, blogs, apps, and more. This helps you connect with a larger audience on different touchpoints, making them aware of your brand, product, and services. Omnichannel Marketing promises you: good engagement, higher average order value, greater customer retention rate, and improved purchase frequency.

Key Takeaways 

To increase your customer base, improve customer engagement, and better customer retention, you must adopt at least a few, if not all, of the above trends. Customers are extremely choosy, and if they don’t receive a good experience with your brand or product, they wouldn’t shy to move on. 

For more insights into great customer experience, read this paper which sums up everything you must know.

If you find this post interesting and informative, do like and share it among your peers, and let us know your experiences in the comments below.  

About the author


V Subhadra is a Content Writer with 5+ years of experience across B2B and B2C platforms and has worked on long-form and short-form content across several domains. She comes from a Literature background and specializes in writing blogs, articles, case studies, sales mailers, and social media content. She resides in Bangalore.

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