Michael Litt, the Co-founder of Vidyard, said: “The play button is the most compelling call to action on the web.” And video marketing is a great way to entice your users to click. With the average attention span of users steeply decreasing, it’s tough to sell your stories. Videos are helping to close this gap and also improve sales. Wyzowl report found that:
- 89% of video marketers saw great ROI
- 80% of them feel videos directly boost sales
- 83% of them have improved lead generation
But constantly creating and uploading videos alone will not give you results. You need a winning strategy and a deep understanding of how to use videos to build your business. We bring you the top 8 video marketing trends of 2021 that will help you plan your video strategy and scale your business.
Let’s get started.
7 Video Marketing Trends You Must Know in 2021
With the COVID-19 pandemic forcing businesses to operate remotely, brands are required to come up with innovative strategies to interact with customers. Video marketing has surged in the last 1.5 years as more and more people are spending time watching videos. These trends explained below are now dominant in the video marketing space, and several brands are leveraging its benefits.
1 Short-Form Video
Recently, Instagram reels, YouTube shorts, and TikTok videos have taken social media by storm. They are not only for entertainment but also for marketing purposes. Several top brands are constantly creating short videos of less than a minute to capture audiences across the globe. Whether it is a product launch, sale, or engagement, short videos are one of the best video marketing tools for businesses.
2 Live Streaming
Live streaming is another video marketing trend that’s booming immensely and is here to stay for a long time. People love to interact with influencers and businesses on live streaming platforms. They can learn more about products and services or connect with their favorite celebrities. Brands also use live streaming for interviews, contests, and more to engage with their customers, take live feedback and nudge them to try new products.
3 Interactive AR Videos
The augmented reality (AR) market is deemed to hit a whopping $72.8 billion in 2024, and it is one of the best video marketing strategies. Its growing popularity is enticing several brands to join the AR bandwagon and attracting customers across the globe. Consumers can virtually try or visually test any product before purchasing. Brands adopting AR/VR technology early are benefiting tremendously as well.
4 Shoppable Videos
Are you obsessed with offering a seamless shopping experience to your customers? It’s time to add the shoppable video strategy to your marketing efforts and see the magic unfold. Your customers will love it and will prefer your products. Why? Because you are saving them the effort of searching for the desired product online, instead offering them the convenience to shop directly watching the video! Customers will readily explore this feature and enjoy a great shopping experience as well.
5 360-Degree Videos
For a more immersive and enjoyable experience, you can try a 360-degree video for your products. This creates a feeling that your customers are indeed trying your products online before hitting the “buy” button. This new visual experience will earn you loyal customers who trust your brand and products. This is one of the best trends out there that’s to rule the digital world for years to come.
6 Video Advertising
Video advertising is not showing any signs of decreasing. Brands are fiercely competing to stay ahead in the video space and reach as many customers as they can. Whether it is a full-blown ad on YouTube, bumper ads, skippable or non-skippable ads, videos have a far wider reach than static posts or banners. Marketers must invest time and money in creating visually captivating ads for their brands to build a large customer base.
7 User-Generated Videos
User-generated videos garner up to ten times more views compared to other branded content. And these videos lead to much better conversions as well. People love to create videos for brands they like, and brands can strategically use them to improve engagement and sales. This strategy is helpful for you if your brand gives a lot of importance to user opinions. Use this strategy smartly and see your sales surge.
That’s a wrap on the 7 top video marketing trends you must try in 2021. Have you implemented any of these? Let us know in the comments.
Or, if you are new to video marketing, give these 7 trends a shot and let us know what worked best for you. Happy marketing!
Also Read: How Social Listening Can Help in Boosting Sales