Today’s world has been divided into 2 phases – one that existed before the COVID-19 pandemic and one after.
Understanding this is the #1 priority for marketers right now. From advertisements to consumerism, and everything that lies in between, marketing has undergone a paradigm shift.
If you are using the same tone right now that you were using before 2020, your consumers aren’t yours anymore. It’s highly likely that they have already switched to some other brand or are on the verge of.
You must be clear about a few things.
First, move fast with the changing customer behavior. It’s not a time for educated guesses and trying out old-yet-gold methods. Make no mistake in decoding where your consumers’ interests lie and what are their preferences.
Second, adopt emerging trends. This is the age of innovation and technology. If you haven’t already adopted or paid attention to the trends that have emerged in the last 12-15 months, you are lacking big time.
So how digital marketing in 2021 will be? Let’s touch some really sensible pointers that will help your business get closer to success in digital marketing in 2021 and beyond.
The level of relevancy we mean here needs to be shockingly accurate.
Today, you can fascinate your users users if you send them an email with their first name in the email subject line. This is history now.
Personalization has gone deeper, and if you aren’t able to scale that depth, your appeal will never reach your audience.
Speak with an intensity and relevance that will capture their attention – and ultimately – wallets.
Augmented Reality and other technologies
Today, shopping has changed like everything else in the world. People find it more convenient to shop at home, where the pandemic isn’t lurking around. This has paved the way for innovative technologies to make shopping more real.
Concepts of AR (Augmented Reality) Shopping are letting brands create personalized experiences for their customers. Snap, the parent company that owns Snapchat, recently bought Vertebrae, a platform that allows brands to create and manage 3D versions of their products.
AI-enabled chatbots have replaced 50 percent of customer support today. More services are getting automated as machine learning algorithms are able to emulate real customer agents more accurately.
Businesses who weave their marketing concepts around these technologies will be able to achieve their goals faster.
Trying to connect with customers is fundamental, but are you able to connect with every customer specific to their ethnicity and culture?
Enter Multicultural Marketing, a fast-growing marketing concept that focuses on creating marketing campaigns that are more inclusive and unbiased.
Brands like Apple and Adidas have been the frontrunners of this concept, the proof of which can be seen in almost every single digital and print advertisement release.
In the end, remember that your consumers will always appreciate authenticity and empathy, now more than ever. If you can plan your ideas of digital marketing in 2021 around these contexts, you will succeed in 2021, 2022, and beyond.