Sales Enablement Global

How To Enhance Digital Shopping Experiences

digital shopping

Digital shopping defined the year 2020. In 2020, eCommerce sales far surpassed physical retail sales. The lockdowns imposed to curb the spread of the COVID-19 pandemic made eCommerce and digital shopping an absolute necessity for consumers worldwide. This trend accelerated the shift from brick-and-mortar stores by approximately five years, according to a 2020 research from IBM’s U.S. Retail Index.  

The pandemic has also impacted B2B businesses and B2C brands, making a digital storefront and an online presence the key driver of success. Several businesses realized that strategic investments in digital shopping platforms and infrastructure were paramount if they wanted to survive in a post-pandemic world. 

To that end, several brands have already made significant investments to compellingly showcase their brand and products online. On the flip side, however, many businesses have found it relatively harder to bounce back from the financial losses inflicted by the pandemic. 

Let us explore three ways businesses can ramp up their digital shopping strategies to showcase their brand and products on online platforms. This will help them to convert more shoppers into buyers. 

Create more compelling product images

Digital shopping is all about the visual aspects of products. How your product looks on your online store is directly related to buyer sentiment. Showcasing your products more appealingly will encourage shoppers to convert into buyers. Product images are, therefore, the most influential factor in purchasing decisions in digital shopping. 

Visual merchandising has been redefined by the growth of digital shopping because what your customers see is what they expect to get. Good visual merchandising reflects on how your brand and products are perceived by potential buyers. 

Digital shopping demands an interactive retail experience

In this tech-savvy age of digital shopping, it has become increasingly important for online buyers to be able to visualize their product choices. They need to have the option to be able to see precisely what they are buying. This, one could assume, compensates for the physical experience of the product.

Good visualization of the products influences the customer’s final purchasing decision. Yet, 61 percent of enterprises reveal that product configuration presents a major visualization challenge, per a Forrester Consulting study. The unavailability of all product details in visual formats makes it difficult for buyers to commit to making a quick purchase.   

Leaping to embrace 3D product visualization is no longer a Herculean task. Due to the advent of codeless solutions, businesses can effectively recreate every product in 3D with just a mobile device. 

Leverage Augmented Reality to improve product discovery and boost digital shopping 

The use of Augmented Reality on online shopping platforms vastly enhances the product experience for customers as AR brings the products off the screen and into the customers’ personal spaces. This provides a contextual understanding of how certain products will fit in around their homes or offices. 

The use of Augmented Reality in 3D product imagery is found to increase conversion rates by almost 250 percent on websites, according to research by Shopify. 

Digital shopping is the future

The outbreak of the COVID-19 pandemic accelerated consumer adoption of eCommerce platforms and online shopping. For the digital generation, crafting dynamic marketing content that strikes a chord with customers and elevates the brand in innovative ways is a huge game-changer. 

Also read: Boost Your Marketing Performance with ‘Maslow’s Hierarchy of Needs’ Principles

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