Is your Instagram marketing strategy actually resulting in sales?
If the answer is “no”, it’s time to do some soul-searching.
For now, Instagram remains the sweetheart of the social media scene for marketers. Now with over 1 billion active monthly users, the network is catching up with its longer-established counterparts – and there’s no sign of it slowing down!
Instagram has become a terrific channel for businesses to connect with their customers, build brand awareness, and improve their marketing strategy. And, if your target audience loves visuals, then you cannot afford to ignore the platform that sees million of photo updates every day.
It’s not all unicorns and butterflies, though.
Posts with high engagement rise to the top and posts with low engagement never get seen. So, how can you increase sales on Instagram?
Here are some tips to enhance Instagram marketing strategy to drive more sales
Set up your optimized business Instagram account
If you’re going to Instagram for your business, your account must be separate from your personal one.
Keep in mind that marketing is all about the audience and not about you, so selfies and snapshots of your Costa Rica trip with your significant other should stay personal. They’re not relevant to your customers and won’t get you sales!
In fact, “you” should rarely appear on your brand’s IG page, or even not at all. Instead, optimize your professional Instagram presence for greater customer appeal by including:
- Link to Boost Traffic
- Consistent Name and Photo
- Informative and Interesting Bio
Use Instagram lead generation ads
To use Instagram lead generation ads you’ll need to create a Facebook page and an Instagram business profile. Once you have those 2 things in place, go to the Ads Manager to start building your ad. You’ll start by choosing Lead generation as your Instagram marketing strategy and naming your campaign.
Facebook makes the process of creating an ad really easy:
- Choose your marketing objective
- Define your audience
- Select your placement (Facebook recommends Automatic Placements and we do too)
- Set your bid (optimize for leads or for link clicks)
- Choose an ad format
- Create your lead form
Craft stunning images
Imagine your average Instagram user scrolling through her feed. She whizzes by post after post of yawn-inducing mediocrity. Until one jumps out and grabs her attention such as this Instagram post by National Geographic.
You don’t have to travel to Greece and capture a photo of the full moon rising behind Poseidon’s temple. All you need to stop Instagram scrollers in their tracks is a beautiful, unique, high-quality image.
Engage with your audience
What even is social media without the “social” part of it? You have to engage with your audience if you’re serious about generating leads through Instagram.
One of the easiest ways to step up engagement is to simply respond to everything (except the spam). But, don’t just throw out a canned “Thanks!” and carry on with your day.
If you really want to grow your audience and Instagram leads, you have to take some time to dig a bit deeper and craft a thoughtful response.
Discover your best time to post
Did you know you could be limiting your Instagram engagement by posting at the wrong time, or just not regularly enough?
While there are a handful of ways to increase Instagram engagement, posting when your audience is most active is a quick win.
Instagram’s algorithm loves posts that generate a lot of engagement in a short period of time, and will often move that post to the top of your followers’ feeds. To encourage this, spend some time monitoring and tracking your Instagram analytics to learn when the best time to post is for your audience.
Every Instagram account is made up of unique followers in different time zones, so it’s a great idea to find your personalized best time to post on Instagram. With this Instagram marketing strategy, you can reach more people, increase engagement, and grow your brand.
Brand your Instagram profile and posts for easy recognition
To stand out from the crowd, you should have a consistent brand message. Branding your profile is an essential part of your Instagram presence.
Ways to brand your profile and content for easy recognition are:
- Develop a Signature Style With Your Photos
- Use a Branded Color Scheme
- Incorporate Brand Elements in Your Instagram Content
- Choose Hashtags That Represent Your Brand
In addition to finding the right hashtags, also select branded hashtags. Branded hashtags will drive your posts and build company awareness and recognition, so use them throughout your profile. As users start recognizing your products, the hashtags should gain momentum.
There’s no denying that Instagram is a competitive place, but there are still tons of ways that you can creatively increase your Instagram engagement. So next time you’re planning and strategizing your Instagram content, try to incorporate these tips in your Instagram marketing strategy and see how your audience responds.