Marketing Trends For 2022


As marketers, with each year that passes, we take lessons from the previous year and apply them to our new strategy and marketing plan.  We must adapt to rapidly changing consumer needs. Here are some tips to help guide your marketing strategy.

Social Media is top priority

The number one way that companies are approaching marketing is through social media, suggesting that personalized marketing and conversational marketing is the preferred approach. A rising goal is brand awareness — it’s the #3 overall marketing priority and the primary reason companies are running campaigns.

Marketing is the largest business area using automation, with marketers using automation 76% more than sales and 139% more than finance.

Customer experience is the number one driver of growth since 2021 and will continue to be in the coming years.

Leads are a top marketing priority, but most campaigns are being run to generate brand awareness. Campaigns are now being associated with social media and influencer marketing. As a marketer, you must remember:

• Winning strategies have a lifespan

• Platform dynamics change all the time

• There’s always someone coming to copy you

Marketing automation

76% of companies in 2021 report using automation. The only way to have lasting success is to keep up with changes and master the channels that matter.

Content marketing strategy

Marketers are investing in content marketing more than they ever have before. 82% report actively using content marketing, up from 70% in 2020. Video is the primary form of marketing media being created, followed by blogs.  

Social media marketing

In November of 2020, the Baby Shark Dance video (you know the song) became the most viewed video on YouTube with over 7 billion views. 8 in 10 companies are investing in social media marketing in 2021, and 39% plan to invest in 2022. Over the past year, companies have had to rethink their entire strategy — many hired chief customer officers to support the customer experience.

The primary tactic for social media marketing is social listening. By establishing a direct relationship with your social media audience, you’ll learn exactly how to support, engage with, and convert them into loyal brand advocates.

Search Engine Optimization

Optimization is no longer a ‘nice to have when it comes to marketing strategy. Optimization is becoming more and more about creating the best possible tailored experience for users of your website and who interact with you online. Most marketers find that SEO and an optimized website help them achieve their marketing goals.

Also read: Key Considerations For Retail Brands To Make 2022 A Success

About the author

Dheeraj Kapoor

A content writer with over 5 years of experience, Dheeraj has written for a variety of domains including finance, education technology, technology, and Big Data among others.

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