Keeping up with ever-changing digital marketing trends is crucial for brands if they want to stay relevant. The migration of in-office to work-from-home has also significantly impacted the consumption of digital content, especially when it comes to social media.
Digital marketing experts are taking full advantage of these developments. But the same cannot be said about small business owners that do not have dedicated social media resources. It can get overwhelming for such businesses to adapt to the changes in consumer behavior and design effective strategies to improve engagement.
To help you, we’ve collated the top 5 digital marketing trends that businesses of all sizes should implement as a part of their marketing startegy.
#1. Upping Your Video Marketing Game
TikTok has taken the social media world by storm. There’s no denying that with the help of TikTok, videos can go massively viral, thereby enabling brands (and influencers) to reach thousands of users all over the world daily.
TikTok’s success was so phenomenal that other platforms such as Instagram also started competing for video-related features. For example, Instagram reels was launched globally in over 50 countries in August 2020. Like TikTok Instagram reels too gave brands a chance to experiment with their creativity using features such as video transitions, adding trending songs, etc.
The goal of these short video platforms is to create more engagement with users, whether you are an established brand or an upcoming business. However, the video marketing trend doesn’t mean that you need to start investing in expensive video services and software. The focus should be storytelling and building relationships with your audience.
The idea behind short-form videos is to provide a relatable source of entertainment. To fine-tune your game on these platforms, focus on the narrative of your content, make a connection with your community, and establish your brand’s voice.
#2. Focusing On Niche Marketing
Niche marketing is primarily specializing in a specific product or service to build a stronger connection with your audience. A niche market enables you to pay close attention to the needs of your audience, helping you understand what they want. Niche marketing sets you apart from your competitors and helps position yourself as the expert in order to attract loyal advocates of your brand.
With niche marketing, you can strategically plan the growth of your company over time and enter bigger markets once you have successfully established a strong community as a small business. By targeting a smaller audience, you’ll get to focus more on the quality of delivering and building relationships with them. This makes it much easier to identify and target your audience through organic marketing or paid ads.
#3. Utilizing The Power Of eCommerce Platforms
Retailers and product-based businesses can benefit from having an online presence. Whether it is on social media or on eCommerce platforms. You can use eCommerce platforms for gaining visibility and using social media to spread brand awareness. Store owners can use integrated online shopping on Instagram and Facebook with “Shop Now” posts and ads, making it a seamless experience for online users when they are browsing.
#4. Optimizing Mobile marketing
With most of us spending a large chunk of our daily lives on our mobile phones, it only makes sense to optimize the various avenues of mobile marketing. These include SMS marketing, in-app marketing, social media marketing, location-based marketing, and proximity marketing. According to Google Consumer Insights, 61% of online purchases were made on smartphones from November 2018 to January 2019, with more than a 27% year-over-year increase.
Shoppers are using their mobile devices to research products and make online purchases like never before. Ever since the COVID-19 pandemic, in-store purchases have drastically declined, making it essential to not only have an online presence but one that is mobile-friendly. Also, don’t forget to ensure that your website is responsive across mobile devices.
#5. Embracing Marketing automation
According to Forbes, major marketing publications such as HubSpot, eMarketeer, and SalesForce have cited that businesses that implement the use of automation to nurture prospects experience a significant increase in qualified leads.
Sending out an email sequence is a form of automation that enables you to follow up with a lead consistently. Marketing automation also allows you to customize your marketing strategy to include sending resources, educating, or simply selling your products and services.
Beyond email newsletters, messenger bots (also known as chatbots) have become increasingly popular as they have helped businesses reduce operation costs, customer support, and manpower costs. Once integrated, they can run 24/7, thereby not losing any prospective customers that click on your website.
Messenger bots also give you the ability to personalize messages and send follow-up sequences based on smart time delays and triggers, turning them into a sales funnel that increases conversions.
Now, that you’re aware of the top 5 digital marketing trends that will be beneficial for your business in 2022, it’s time to Implement them to gain massive reach and higher levels of interactivity.