With 2022 just weeks away, forward-thinking marketers who will be busy strategizing for the upcoming year. They will be busy exploring and decoding trends that will shape B2B digital marketing trends of 2022. If you are one of them, your search ends right here.
The Digi Influence team indulged with experts resources around the Internet to understand what major trends will impact digital marketing firms in 2022. After careful considerations and hours of screening, we have narrowed it down to 5 most important trends. If you are a B2B marketer and digital marketing is an area of expertise for you, here’s a list of 5 B2B digital marketing trends you must watch in 2022.
#1. Green Marketing
Your customers are becoming more environmentally conscious. It is highly likely that they will want to spend their money on products and solutions that have a much smaller carbon footprint.
Sustainable alternatives and green products are opening new marketing opportunities for a lot of businesses. It is also offering B2B marketers a way to be the part of a broader movement that has a very profitable future. While one can argue that this type of marketing or selling can be very expensive and difficult to compete with mainstream formats, the environmental benefits is the actual differentiator here – not the price.
#2. OTT Marketing
Indirectly, OTT is a brilliant mix of video marketing, traditional TV advertising, and digital advertising. OTT stands for over-the-top and refers to the practice of delivering advertisements directly to viewers through smart, connected TVs (CTVs).
While 2020 and 2021 saw the literal launch of this marketing concept, 2022 is going to witness it in full throttle. The reason OTT is getting widely accepted and appreciated is because it allows brands to use their time and budget wisely.
#3. Conversational Marketing
Empathy is the key term today. Brands that are able to infuse empathy and personalization into their marketing are able to establish an instant connection with customers. This is what conversational marketing is all about.
During the lockdowns, conversational marketing helped sales leaders successfully reimagine their selling methods. They were able to meet customers on their terms, device and platforms of their choice, and schedules that suit their calendar best. In 2022, conversational marketing is going to enable more sales conversations, more lead generation, and more product demonstrations.
#4. Programmatic Advertising
Programmatic advertising solves the problem of struggling to find the right platform, channel, or budget to place your advertisements for your users. Iti is basically an advanced automated ad buying process that uses AI and other machine learning techniques to create customized, cost-effective advertising. 2022 is going to be its golden year for sure.
#5. AI-Assisted Content Creation
Understanding the ‘intent’ behind a particular ‘search’ has been making all the difference, and that is going to follow in 2022. AI has been a crucial technology whose advancement and implementation have allowed companies to understand the “true intent” of their users. Companies who will be able to nail the search intents of their customers even further will definitely have an edge.