19 French Companies Are Selected in the TopBrand Global 500, With Tech Dominating Brand Rankings

September 04, 2022
19 French Companies Are Selected in the TopBrand Global 500, With Tech Dominating Brand Rankings
From August 7 to 9, the 16th annual China Brand Festival took place in Changsha, a city which has surged in popularity over the past few years as a hotspot for Chinese vloggers.

From August 7 to 9, the 16th annual China Brand Festival took place in Changsha, a city which has surged in popularity over the past few years as a hotspot for Chinese vloggers. Organized by TopBrand Union and the China Convention Exhibition and Event Society, the festival welcomed over 2200 government officials, entrepreneurs, experts and scholars at opening ceremony, while the total number of guests exceeded 6000.

At the event, Prof. Wang Yong, revealed the inaugural edition of the TopBrand Global 500, which is published by TopBrand Union.

According to the rankings, the world’s most valuable brand is Apple, which is estimated to be worth USD 799.81 billion. It is followed by three other US tech giants, namely Microsoft, Google, Amazon, with brand valuations of USD 667.43 billion, USD 405.53 billion and USD 402.54 billion. The top five is completed by Saudi Aramco, with its brand valued at USD 377.34 billion.

Examining the rest of the rankings reveals that the technology sector dominates as its representatives have a whooping total brand value of USD 61.13 trillion. In the era of an increasingly digitalized economy, technology companies have drawn global attention. The pharmaceutical sector comes in second, with its ranked brands valued at a combined USD 18.18 trillion. The oil and gas sector comes in a close third as its entries in the TopBrand Global 500 have a combined value of USD 17.14 trillion.

In terms of national representation, 210 brands are from the USA and they have a total value of USD 13 trillion. This includes 17 companies in the top 30. In addition to the tech giants mentioned above, other notable entries are Meta, Tesla, UnitedHealth and Johnson & Johnson which are ranked in 6th, 7th, 8th and 10th place, respectively.

The only Chinese brand in the top 10 is China National Petroleum Corporation, which stands at 9th place with a valuation of USD 280.28 billion. The top 20 also includes Sinopec, State Grid and Huawei, ranking 11th, 14th and 18th, respectively. Meanwhile, Taiwanese semiconductor giant TSMC is ranked 23rd, while tech leaders Tencent and Alibaba take up 29th and 30th place. The brand behind the most expensive stock on the Chinese market, Guizhou Moutai, is 64th.

There are 42 Japanese brands which make it into the elite brand rankings. The highest valued one is Toyota, which sits at 15th place as it is worth USD 204.52 billion. It is followed by Sony, which ranks 55th, while other strong brands, such as Honda, Hitachi, Panasonic, Mitsubishi, SoftBank and Nintendo also make it into the top 500.

France has 19 brands featured in the rankings, which is more than any other European country. The highest ranked company is LVMH, which is placed 42nd with a valuation of USD 114.89 billion. Other prominent French representatives include 99th ranked Total Energies with a valuation of USD 64.24 billion, as well as Sanofi, Air Liquide and Airbus, which take 111th, 206th and 209th place. Other well-represented European states include Germany with 18 entries, Switzerland with 10 and the Netherlands with 9.

The research process which led to the compilation of the rankings took over one year. The TopBrand Union team examined a sample pool of 37164 companies, covering 47 major stock markets. The valuation methodology was constantly adjusted, based on suggestions from an international and independent Global Expert Review Board, including over 20 thought leaders and executives. It takes into account five categories of indicators, namely: brand internationalization, brand awareness, brand management, brand reputation and core brand strength. More detailed information about the research methodology and the brand valuation formula, as well as a full list of the TopBrand Global 500 are available at www.topbrand500.com.

Prof. Wang Yong, Chairman of the Board at TopBrand Union and Secretary-General of the China Brand Festival, plans to lead his team toward making further progress in the field of brand valuation and continue providing valuable insights into the branding industry. He hopes to help companies gain a more precise understanding of the added value that building a strong brand can create for them.