A Marketing Company Says It Will Change to Employee Ownership

November 08, 2022
A Marketing Company Says It Will Change to Employee Ownership
Full-service marketing agency Leader Marketing Partnership, based near Stratford-upon-Avon, has transitioned its ownership structure to an Employee Ownership Trust (EOT).

Full-service marketing agency Leader Marketing Partnership, based near Stratford-upon-Avon, has transitioned its ownership structure to an Employee Ownership Trust (EOT).

Leader was founded in 1965 by Bryan Holden. His son James Holden joined the company in 1983, becoming managing director in 1991.

Having guided the Leader team for over 30 years, James will be departing from his role as MD and the business will transition to employee ownership.

In preparation for the transition, Leader changed its name from Leader Communications to Leader Marketing Partnership in 2019.

James, who will retain an involvement as a consultant and minority shareholder, says: “Our philosophy at Leader has always been to provide a director-led service driven by senior marketing specialists who bring experience from every level and aspect of agency and in-house marketing.

“The Leader team, some of whom I have worked alongside for over 20 years, are all committed to providing the best possible service for clients and this was integral to our resilience and growth during the COVID-19 pandemic.

“Becoming employee-owned recognises their contribution and I am confident that the Leader legacy is in safe hands with a team that share a commitment to keeping its values alive. As the agency moves to an EOT model, the culture of collaboration that being employee-owned brings is vital. Three of Leader’s current staff – Faye Hampson, Tracy Taylor, and Alister Foye – are stepping up to become directors and will comprise the agency’s new senior management team.”

Newly appointed managing director Faye Hampson said: “It’s a really exciting time for Leader and I feel privileged to be part of its new leadership team. We are incredibly grateful to James, who has so brilliantly led Leader for over three decades, and share his commitment and passion for delivering great work for our clients.

“We recognise that creative work with compelling results demands a collaborative environment and becoming employee-owned gives us even more opportunity to share ideas, interests and growth as a team.”