Amarillo Tri-State Exposition Earns 8 Awards in Marketing Competition

January 17, 2022
Amarillo Tri-State Exposition Earns 8 Awards in Marketing Competition
The second-place awards included best media guide/press kit and best social media photo.

The Texas Association of Fairs and Events (TAF&E) recently presented eight marketing awards to the Amarillo Tri-State Exposition for the 2021 advertising campaign developed to promote the Amarillo Tri-State Fair & Rodeo, according to a news release.

The plaques were presented at the TAF&E Annual Convention and Trade Show in Galveston on Jan. 6-8.

The Fair brought home six first-place honors and two second-place awards. The Fair competes in the attendance category of 100,001-250,000 attendees. First place honors included the categories of best radio commercial, best outdoor advertising, best live news coverage, best sponsor wrap-up, best event poster, and best program / brochure / flyer. The second-place awards included best media guide/press kit and best social media photo.

The TAF&E Marketing Awards program recognizes excellence in marketing campaigns that promote fairs and events. The TAF&E is an organization of more than 200 fairs and festivals and approximately 200 associate members who supply goods and services.

Beth Duke to offer tips on event planning in WT Extended Studies Workshop

CANYON — One of Amarillo’s most highly regarded organizers will lead a two-part events-planning course through West Texas A&M University’s Extended Studies program, according to a news release.

Beth Duke, executive director of Center City of Amarillo, will lead the two-part “Building Successful Events: The Nuts and Bolts of Event Planning” from 9 a.m. to noon Jan. 21 and 28 in the Harrington Academic Hall WTAMU Amarillo Center, 720 S. Tyler St. Each session is limited to 20 people. Cost is $99. To register, visit bit.ly/WTEventPlan.

“Beth is a valuable asset and resource in our community,” said Andrea Porter, director of WT’s Extended Studies program. “She has such a vast knowledge of logistical planning, especially for large events, and we are fortunate that she is willing to teach this skill to anyone who plans events for nonprofit organizations, a company or even at home.”

Duke said all successful events share commonalities, and the workshop will cover basics like planning, budgeting and organization, as well as more specific hurdles, like city permits and Covid-related challenges.

“I get lots of calls throughout the year asking for advice or resources for special events,” Duke said. “This is an opportunity for anyone who is planning an event — large or small — to learn with others. People who would benefit include staff or volunteers from nonprofit organizations, employees who plan events for their businesses, and anyone who wants to learn more about planning private or public events,” she said.

For more information, call 806-651-2037.