A record number of professionals from the public relations, marketing and advertising fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing Summit, PR Summit DC and ADWKDC conference, #Summits22, at the Capital One Hall in Tysons, Va., located just outside Washington, D.C.
The day-long conference, hosted by Capitol Communicator, attracted 450 attendees from around the region and also outside the Washington area.
Participants enjoyed networking opportunities along with 27 informative sessions with more than 80 speakers. The 30 exhibitors showcased the latest high-tech products and services.
This was the second year the event was held at the Capital One Hall, with ADWKDC added this year. O’Dwyer’s was again a media partner for the conference.
Robert Udowitz, co-producer of the PR Summit DC, asserted that the gathering featured a “wonderful turnout of the marketing, public relations and advertising industries.”
He added, “The 27 sessions really pertain to any of the three disciplines and that’s what makes it unique.”
He continued, “No other conference does that.”
Timely Sessions Presented
Some of the many session topics included, “Marketing Leaders and Communications Directors Roundtable: The Big Picture,” “Keynote Intro by Applecart,” “Keynote Speaker: Seth Goldman, founder, Just Ice Tea (and Honest Tea), “Social Media Directors Round Table,” “ Rishad Tobaccowala on “Restoring the Soul of Business: Staying Human in the Age of Data,” “In-Housing Paid Media: Opportunities & Obstacles,” “More than Whiskey: The Story of Jack Daniel’s Advertising,” “Influencer Marketing: Promoting Messages Not Products,” “Evolving Social Platforms & How to Maintain a Strong Brand with Channel-First Content Creation,” “Misinformation, the Capitol Insurrection, and a Winter Storm: Using Real-time Data at Critical Moments,” “Taking a Corporate Stand on Societal Issues: Where Do We Draw the Line,” “SEO: Trends, Developments & Best Practices,” “The Power of Creativity in a Digital World,” “Are You Ready for Google Analytics 4?,” and “What I Wish I Knew: Insights and Advice from Young Marketers.”