Crown Group Australia Appoints Wired as Digital Marketing Agency

January 18, 2022
Crown Group Australia Appoints Wired as Digital Marketing Agency
The Wired Group will manage organic social media activity and search advertising.

Crown Group Australia has named The Wired Agency as its digital marketing partner for its retail division.

The account will primarily focus on the property group’s leading shopping centre, The Grand Shopping Centre in Eastlakes, for which The Wired Group will manage organic social media activity and search advertising.

The partnership comes as the Grand Shopping Centre in Eastlakes is undergoing a major redevelopment, which The Wired Agency will be responsible for raising awareness of in the local community and surrounding neighborhoods, as well as sustaining ongoing communication to existing customers.

Managing Partner of The Wired Agency, Michelle Hampton, said: “Crown Group Australia is an incredibly successful global property group and when I heard about the planned redevelopment of The Grand Shopping Centre in Eastlakes and their wider plans to open further world-class centres under The Grand banner, I was hooked!

“It’s not every day you get the opportunity to work with a group who has such ambitious plans to take on shopping centre giants and build beautiful holistic destinations, so I can’t wait to see what we can collectively achieve.”

Creative and Marketing Director for Crown Group, Giverny Reid added: “We are thrilled to be working with Wired and look forward to seeing them evolve The Grand brand.”