Crumbl Cookies seeks legal action against two other cookie companies, claiming trademark infringement.
In the court documents summited on May 10, Crumbl Cookies claims that Crave Cookies and Dirty Dough have similar logos and packaging to their own., alleging that the two businesses are trying to profit off Crumbl’s reputation and branding.
In the Crave Cookie lawsuit, court documents claim that Crave Cookie’s founder originally applied to become a Crumbl Cookie franchisee in November 2019 but was denied for unlisted reasons.
The suit continues claiming that “Crave deliberately adopted the Infringing Trade Dressknowing and intending that the relevant public, including consumers, would likely be confused,
thereby unfairly diverting sales from Crumbl to Crave.”
In the Dirty Dough lawsuit, Crumbl Cookies is claiming that Dirty Dough’s founder founded the company in 2019 while working as a process engineer for Crumbl Cookies. They also claim that Dirty Dough’s founder filled to be a franchisee before working for them, but was also denied for unlisted reasons.
The founder opened their first Dirty Dough store in Arizona in March 2020.
The lawsuit claims that Dirty Dough’s marketing is “similar to Crumbl’s in both expression and look and feel, its cookies are dressed in a manner that imitates Crumbl cookies, and its packaging is confusingly similar to Crumbl’s packaging.”
Both lawsuits seek monetary relief and an injunction against the two companies.