DoorDash Buys Bbot to Bolster In-Store Digital Ordering Capabilities

March 02, 2022
DoorDash Buys Bbot to Bolster In-Store Digital Ordering Capabilities
DoorDash is acquiring Bbot, a hospitality technology startup that simplifies digital orders and payments processes, the company announced Tuesday. Terms of the deal were not disclosed.

DoorDash is acquiring Bbot, a hospitality technology startup that simplifies digital orders and payments processes, the company announced Tuesday. The terms of the deal were not disclosed.

The deal will expand DoorDash’s suite of first-party platform services, such as DoorDash Drive and DoorDash Storefront, to meet increased demand for integrated and simplified solutions. The aggregator also claims Bbot’s technology will increase partner restaurant sales and reduce diner wait times to order and pay.

Bbot’s in-store digital ordering solutions can be used by DoorDash restaurant partners for no monthly subscription fee through Aug. 31, and for a low monthly fee and zero commission costs from that date onward. This offering marks DoorDash’s latest move to sweeten its value proposition for restaurants.

This acquisition will strengthen DoorDash’s on-premise technology offerings and could grow its partner footprint since Bbot services restaurants, hotels, bars, breweries, food halls, ghost kitchens, and bowling alleys.

The technology firm’s product suite includes a QR code scanner that directs customers to menus for in-store ordering. Bbot also enables guests to order and close out on a single tab together.

“We’re excited to bring our combined suite to an even wider selection of merchants… so these businesses can engage with more customers, increase their quality of service, and grow sales,” DoorDash Chief Revenue Officer Tom Pickett said in a statement. “Bbot has built best-in-class features and highly customizable tools that will enable DoorDash to better support the ever-growing range of merchant needs.”

Bbot experienced 700% year-over-year growth in 2021 and added new point-of-sales and loyalty integrations. The company also snagged $15 million in funding in July, enabling it to grow its product portfolio, including new software specifically for the high-growth ghost kitchens segment.

This deal is DoorDash’s most recent investment in diversifying its business beyond foodservice delivery in a bid to protect its profitability and better meet the needs of operators. It also reflects operator interest in consolidating multiple tech integrations into one unified system to streamline operations. Several tech acquisitions have taken place in the past two years to meet this objective as digital demand accelerates, including Olo’s purchase of Wisely, Fiserv’s purchase of BentoBox and Restaurant365’s purchase of Compeat.