Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate.
“Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by leveraging our advanced technology infrastructure. At the same time, it further strengthens Entravision’s marketing portfolio of digital and content platforms.”
Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos. LATV Networks will be able to further advance their unique value proposition to bring to market a more comprehensive offering supercharged by Entravision. Entravision will help accelerate LATV Networks’ digital growth by providing advanced data technology and multi-channel distribution for LATV Networks’ original content. The partnership will bring to market a unique connected television (CTV) offering with over 5,000 hours of content and innovative premium digital video content designed to expand the video marketplace across LATV Networks’ core content pillars: Latino Culture, Latinas, LGBTQ+ and Afro-Latinos.
“By accelerating the growth of our CTV and digital platforms uniquely emphasizing Latino culture beyond language, this partnership addresses many of the challenges of marketing to our diverse and nuanced culture. Together, Entravision and LATV Networks will deliver unprecedented value to advertisers looking for innovative and flexible ways to reach Hispanic consumers of all ages, language choices, and media consumption preferences,” said Andres Palencia, CEO of LATV Networks.
Adding to Mr. Palencia’s statement, Bruno Seros-Ulloa, President of LATV Networks stated, “This collaboration addresses the increasing demand for our groundbreaking, authentic Latino content that can now be even further amplified with Entravision’s support. From arts and entertainment to food, fashion, music and lifestyle, LATV Networks truly immerses itself in all things Latino.”
“The union of Entravision, a proven leader in the Hispanic media market, and LATV Networks, a unique content hub for the Latino community, offers brands even more opportunities to share robust and creative campaigns with their target audiences,” said Chris Munoz, EVP of National Sales for Entravision. “Marketers are more aggressive now than ever before when it comes to engaging with consumers. As a result, they recognize the importance of delivering their message in precisely the right environment. Our vast portfolio of combined assets will provide our new mutual clients with a variety of innovative solutions that meet their evolving marketing needs.”
Through LATV Networks’ high volume production capabilities, this partnership addresses the increasing demand for authentic Latino content. Entravision will assist and support LATV Networks with the expansion of their content on streaming platforms such as Pluto TV, STIR, VIX and Peacock, among others. Further, Entravision and LATV Networks will approach new sales initiatives with customized incentives to provide first-to-market omni-channel offerings as well as open cross-promotion sales and distribution opportunities to advertisers.