G2M Insights, a business and technology consulting firm focused on supporting the go-to-market strategy and execution of B2B sales and marketing teams, announced today it has launched Analyzr™, a patent-pending predictive analytics service enabling midmarket and enterprise customers to take advantage of powerful machine learning models in a simple, secure way.
With increasingly complex B2B buyer journeys it’s no wonder more and more businesses identify better predictive analytics as to the number one game-changing technology according to Gartner Research. Businesses who harness the power of machine learning technology to better target, convert, and retain customers will leapfrog their competitors and capture billions in incremental value according to Forrester Research.
However, many enterprise and midmarket companies are ill-equipped to take advantage of machine learning. From fielding the right technical talent to long and complex implementation timelines, the task of implementing an effective, production-grade predictive analytics system can be daunting.
“This is where our Analyzer service comes in,” said Pierre Elisseeff, G2M Insights’ co-founder. “We’ve packaged predictive machine learning analytics behind an API that can easily be plugged into our customer’s production systems and delivers on the promise of a modern analytics tech stack at a lower total cost of ownership.”
The Analyze API comes with many built-in advantages including:
- Tailored analytics: predictive modeling tailored to businesses’ needs, rather than the out-of-the-box analytics bundled in end-to-end solutions that often lack relevance to end-users
- Transparent analytics: all Analyzer models are transparent and accessible to the end-user
Outcome-focused: Analyzer allows users to focus on business outcomes and drivers, rather than getting lost in the minutiae of machine learning infrastructure and data pipelines
- Modern tech stack: Modern analytics require a modern tech stack; Analyzer takes care of the engineering so users can focus on insights
Customers can realize the benefits of better predictive analytics much faster with Analyzer rather than attempting it on their own.
“Within a quarter of implementing Analyzer we were able to clearly identify high-propensity prospects with much higher conversion rates; the service is already adding value and supporting our efforts to drive higher sales at a lower cost,” said Zarnaz Arlia, Chief Marketing Officer at Emplifi Inc, a B2B software provider based in New York, NY.
Many enterprise businesses today recognize the potential of AI technologies to create significant value by enhancing their go-to-market strategy but struggle with data engineering and AI enablement issues. Building on decades of experience, Analyzer supports the needs of these businesses and helps them transform their customer-facing operations.