Claravine, a pioneer in data integrity for the global enterprise, has been included in 2022 Gartner Cool Vendors in Marketing Data and Analytics report. The Report highlights interesting, new and innovative vendors, products and services designed to help digital marketing leaders improve the usability of their marketing data, specifically in the areas of data collection, quality and activation.
“We are thrilled to be included in the 2022 Gartner Cool Vendors report,” said Verl Allen, CEO of Claravine. “Marketers are challenged with using quality data to gauge digital campaign performance. Our platform has demonstrated excellence in helping analytics teams to be more efficient and effective, standardizing marketing performance data attributes across the enterprise by greatly accelerating analysis and simplifying the process of aggregating data. I’m incredibly proud of our team’s dedication to helping the Fortune 100 get the most of their data and digital dollars.”
This recognition comes on the heels of Claravine’s recent 2022 AdExchanger Award win for Best Data Technology, 2022 Programmatic Power Player inclusion, and being recently recognized as a Momentum Leader in Data Governance Category and Best Enterprise Relationship Index for Data Governance in the Spring 2022 G2 Rankings. Claravine’s solutions also received recognition in the G2 2022 Spring Reports as an Enterprise High Performer and for “Easiest to Do Business With.”
Marketers using Claravine consistently report a 10% to 15% increase in return on ad spend (ROAS) for each new dollar tracked, 100% data format, tracking code, and tag compliance, and more than an 80% reduction in time spent on data quality processes.
Earlier this year, Claravine closed a Series B funding round of $16M and recently announced expanding its media integrations library to include top companies like Google Ads, Snap, and Pinterest.
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