Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced that Kathy Collins has joined the company as senior vice president and chief marketing officer.
Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of marketing. Collins has driven strategic marketing and branding initiatives for national brands across multiple industries, including financial services, insurance, retail, and consumer goods, memberships, and services.
“Kathy brings a powerful combination of experience, insights, and energy to our team,” said Cobb. “She is passionate about developing brand positioning that is grounded in research and speaks to the heart of what consumers value most, implementing bold and innovative strategies to drive growth, and building lasting relationships with customers.”
Most recently, Collins served as chief sales and marketing officer for G.E.H.A., Inc., where she led marketing, new client acquisition, member loyalty, sales, and communication for the $5B medical benefits provider. In addition to holding executive officer roles with Massage Envy, where she was responsible for brand, innovation, and marketing, Collins’ career also includes 12 years with H&R Block, where she served as chief marketing and strategy officer, leading corporate strategy, product development, and retail client experience.
She is a member of the board of directors for American Enterprise, Inc., a mutual insurance holding company.
Collins holds an undergraduate degree in business and marketing from Kansas State University and is a graduate of Arizona State University where she earned her MBA.