MetaRouter has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, enabling brands to engage with known and anonymous users browsing their sites and apps and initiate real-time marketing and advertising journeys, audience building, and activation. MetaRouter integrates third-party vendor IDs, demographic and social attributes, and onsite user behavioral data into Salesforce Marketing Cloud to enable a true, real-time Customer 360 experience for all users.
MetaRouter’s technology sits downstream of a brand’s user consent and compliance tooling to ensure user privacy and preference is enforced across all vendor relationships, and the platform runs within a private cloud environment for maximum security. By using the MetaRouter integration, customers have total control and governance over their user and customer data.
Additionally, with MetaRouter’s Customer Data Orchestration App, most third-party marketing, advertising, and analytics tags, and pixels can be completely removed and replaced with MetaRouter’s library of server-side integrations. These integrations securely send data to vendors without third-party tracking code, significantly reducing website latency—thus boosting revenue and SEO. Now brands can amplify the already powerful capabilities of the world’s #1 CRM platform by integrating with dozens of other marketing and advertising platforms to accelerate business growth.