Mission Produce Names an SVP of Sales and Marketing

November 02, 2022
Mission Produce Names an SVP of Sales and Marketing
Cheryl Hoefs has joined Mission Produce Inc. as senior vice president of sales and marketing to support the company’s overarching corporate strategy and to drive profitable growth.

Cheryl Hoefs has joined Mission Produce Inc. as senior vice president of sales and marketing to support the company’s overarching corporate strategy and to drive profitable growth. In addition, Mission promoted several senior leaders within the sales department, including Brooke Becker, Patrick Cortes and Hector Soltero to vice president positions, and Roberto Rodriguez to director of international exports.

“Mission is strategically developing its sales and marketing departments to enhance our ability to meet and exceed customer expectations and create value-added solutions,” said Tim Bulow, president and chief operating officer. “These leaders are poised to help drive continued growth across the Company’s channels in the U.S. and globally while strengthening Mission’s current initiatives in people development and process improvement. I am confident in their ability to maintain Mission’s position as a category leader and achieve profitable results for the Company.”

As senior vice president of sales and marketing, Hoefs will oversee Mission’s business development, retail, foodservice and wholesale programs in the U.S., as well as international export sales. She is responsible for the leadership and development of the sales and marketing teams, while facilitating a culture that embodies Mission Produce’s core values: Fun, Innovative, Reliable, Successful and Trustworthy.

Hoefs comes to Mission with nearly 30 years of experience in business development, marketing and team leadership. She previously held senior-level sales positions at companies including Sabra Dipping Co., The Kellogg Co., Acosta and PepsiCo. Her credentials include a Master of Business Administration concentrated in finance from Saint Mary’s College of California and a bachelor’s degree in business administration in marketing from The Ohio State University.