Rebranding of Fremont Sportsbook by FanDuel Is Approved by Authorities

August 29, 2022
Rebranding of Fremont Sportsbook by FanDuel Is Approved by Authorities
FanDuel has gained access to Nevada after the Nevada Gaming Commission unanimously approved on Thursday its application to rebrand the sportsbook at Fremont Hotel Casino in partnership with Boyd Gaming.

FanDuel has gained access to Nevada after the Nevada Gaming Commission unanimously approved on Thursday its application to rebrand the sportsbook at Fremont Hotel Casino in partnership with Boyd Gaming.

The approval of the partnership mark FanDuel’s return to Nevada for the first time in seven years. FanDuel used to run daily fantasy contests in the state However, Nevada gaming regulators in 2015, ruled that daily fantasy sports were a form of sports betting, and the companies who ran it needed to apply for a sports betting license. That decision drove FanDuel and rival DraftKings out of the state.

FanDuel to Provide Odds, Existing Boyd Employees Will Stay

Under the co-branding agreement, existing Boyd personnel will continue to run the sports betting operations of the sportsbook. FanDuel however, will provide the betting odds and make recommendations on any movements in the betting lines using Boyd’s existing IGT sports betting system.

Likewise, FanDuel will not provide any technology to the Fremont sportsbook. The FanDuel mobile app will also not be brought in with customers continuing to use to Boyd app for online betting services inside the property.

The 2,300 square-foot Fremont Sportsbook renovation will see FanDuel signage and other rebranding insignias installed all over the property. It will have a sitting capacity of 76 people and will have four windows and seven self-service kiosks with the physical renovation expected to be completed by the end of the current year.

FanDuel, Boyd Gaming 2018 Strategic Partnership

FanDuel and Boyd Gaming entered into a strategic partnership in 2018 with Boyd taking a 5% stake in The DFS company. Boyd is FanDuel’s biggest partner with their deal covering 15 casinos in eight of the nine states where Boyd Gaming currently has a current presence.

According to Boyd CEO Keith Smith, the partnership with FanDuel will generate an estimated $30 million in cash flow for Boyd in 2022 and the amount is expected to grow next year with launches in new markets.

Fremont is one of three downtown properties owned by Boyd Gaming. It is currently undergoing a $50 million renovation project to expand the casino and add several quick-service restaurants. The renovation is expected to be finished before the end of the year.