VIA optronics AG (NYSE: VIAO) (“VIA” or the “Company”), a leading supplier of interactive display systems and solutions, today announced the appointment of Roland Chochoiek as Chief Marketing Officer (“CMO”), effective August 1, 2022. In this senior leadership role, Roland will report to Jürgen Eichner, CEO and founder of VIA optronics. As CMO, Roland will lead VIA’s go-to-market strategy in support of the Company’s long-term growth plans.
Jürgen Eichner, CEO and founder of VIA optronics AG commented, “We are very excited to welcome Roland as our new CMO. With his extensive experience in custom-oriented, electronic solutions and strong international background, we believe Roland will be a driving force on our path toward sustainable, long-term growth and profitability.”
Roland Chochoiek added, “I am honored to be joining VIA optronics at such a pivotal time for the Company. VIA has a sophisticated and exciting product suite that’s highly relevant to the growing and diverse display market, particularly for the automotive and industrial end markets. I look forward to leveraging my sales and marketing experience as we continue to launch innovative display systems and touch sensor solutions.”
Chochoiek has a proven track record of successfully leading teams at numerous global B2B technology companies, with more than 30 years of management experience. Prior to joining VIA optronics, Chochoiek served as Executive Vice President at Heitec AG and was responsible for the management of the Company’s worldwide electronics business line and led the installation and development of Heitec’s international sales channels. Prior to Heitec, Chochoiek also held leadership roles at Rittal GmbH & Co., Solectron Corporation, and Force Computers.
In conjunction with the appointment of Roland Chochoiek as CMO, the Company has brought the Marketing organization, the Project Management team, the team from Research and Innovation, and the Strategic Sourcing team together under Chochoiek’s leadership. This re-organization will bring all forward-looking competencies such as new technologies, successful go-to-market plans, and efficient project management together under one roof, generating a streamlined, highly efficient, future-oriented organization that can quickly adjust to market needs and drive profitability and growth.