Bookstr (pronounced book-stir), one of the world’s largest independently-owned digital book lovers networks serving more than a million people monthly, is publicly launching an in-house, comprehensive online content and marketing agency, Digital Paradiso.
Digital Paradiso is a 360 agency whose capabilities traverse nearly every facet of digital services, including website design and implementation (including UX/UI), content strategy and creation, video and motion graphics, and other day-to-day digital operations management.
“This move is a natural next step for our team, as we’re capitalizing on our lessons learned from building dozens of brands from the ground up,” said Scott Richmond, CEO of Bookstr, the company that houses Digital Paradiso. “Few people truly understand the variegated and complex nature of digital strategy, especially when launching or re-launching a company’s online presence. That’s why we created Digital Paradiso-we’re a one-stop shop in a world where you often have to onboard several vendors to get a project across the finish line.”
Digital Paradiso has successfully helped several companies launch or rebrand their online offerings. While in stealth mode, Digital Paradiso strategically advised and provided UX/UI, web design, content strategy, and content creation to the telehealth platform HIPAALINK, international ticketing company Ticket Fairy, the video conference platform ProVideoMeeting, the non-profit digital news brand Bold TV, and helped several authors market their newly released books.
Upcoming clients include the astrology network Astrostyle, supplement company Bioshield, and continued services to HIPAALINK and Ticket Fairy.
Digital Paradiso helps establish best practices and equip many companies for a primarily digital future, with the full understanding that launching or re-launching brands is a critical phase.
“Key decisions made during a company’s launch can ultimately decide whether the company succeeds or not in the long-term,” said Richmond.
As economic growth in the traditional economy plateaus, the digital economy is emerging as the primary source of profitable ventures. According to the World Economic Forum, “an estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.”
“Everything digital, no matter its form, is ultimately a ‘user experience,'” said Richmond. “Even the tiniest nuance down to the pixel can greatly impact the end user – whether it be a website, a platform, social media, or anything online. We bring that keen, unrelenting attention to detail to everything we do. We are committed to the excellence needed to produce world-class digital experiences.”