The Brand Name of ICS® Diamond Tools and Equipment Is Changing to Oregon®

October 27, 2022
The Brand Name of ICS® Diamond Tools and Equipment Is Changing to Oregon®
ICS® Diamond Tools and Equipment (ICS), the industry leader in pipe and concrete precision cutting, announced today that it will rebrand to Oregon®, which is a division of Oregon Tool.

ICS® Diamond Tools and Equipment (ICS), the industry leader in pipe and concrete precision cutting, announced today that it will rebrand to Oregon®, which is a division of Oregon Tool, Inc. ICS® was founded as a project within Oregon® in the ’90s, and this transition will allow the company to continue to evolve while building on its legacy under the name of its flagship brand. Unifying the two brands is a natural next step in redefining what’s possible in the power cutter market.

The inspirational power of nature is what led Joe Cox to found Oregon Tool, Inc. and leave his mark as the creator of saw chains that revolutionized the industry. In the ’90s, a small team of people saw an opportunity to build on Oregon Tool Inc.’s strong foundation. The result was the creation of ICS®, which forged a path in designing and developing power cutters for individuals working with concrete and iron pipe. At the heart of it, ICS® has always been Oregon®, just a different brand.

“Intrepid, bold thinking is a deep-seated belief at ICS®, and we’re excited to continue providing that innovation, quality and performance as Oregon®,” said Paul Tonnesen, CEO of Oregon Tool, Inc. “We’re confident that the global recognition Oregon® has established will seamlessly integrate our brands and further showcase our tools as the top choices for professional and do-it-yourself users.”

We are taking bold steps that enable us to evolve and doing so as Oregon®. What’s important to remember is that while the ICS® name is changing, the commitment to our people, customers and product is not. We’re still the same great team supporting our customers when they’re in need of a superior tool for the job at hand – we’re just doing it with a great new look.

While we officially transition to the Oregon® brand on October 24, there will be a period where both ICS® and Oregon® products live in the marketplace together.