To Create an Integrated Agency, Engagement Marketing Firms Merge

July 21, 2022
To Create an Integrated Agency, Engagement Marketing Firms Merge
WIS International, one of the leading global inventory and data collection services companies, announced the merger of multiple marketing agencies under one new umbrella agency.

WIS International, one of the leading global inventory and data collection services companies, announced the merger of multiple marketing agencies under one new umbrella agency: Product Connections.

Formerly four leading agencies at the top of their industries – Marketing Werks, PromoWorks, CROSSMARK Events, and Product Connections – the newly redefined Product Connections brings together 50+ years of combined marketing experience to develop brand solutions for consumer engagement across an omnichannel shopping path.

“Combining the expertise of these teams into one collective will give brands access to an incredible wealth of knowledge around impactful consumer engagement,” says Jason Gramling, EVP, General Manager of Product Connections. “That expertise spans from strategic creative solutions to executional excellence in face-to-face and digital interactions. As the consumer landscape is changing every day, this team is uniquely poised to solve how best to interact with consumers or shoppers, wherever they are.”

Over the past several years, the shopper journey has evolved to include an increase in on-demand solutions, more online shopping occasions, and more choice. Product Connections, with robust services across the consumer path to purchase, can pinpoint what engagement points – online, in-store, or everyday life – will be the most effective to reach brand goals.

The full suite of services for Product Connections includes digital and traditional retail events and demos, experiential marketing and sponsorship activation, and omnichannel shopper marketing, along with robust video production and creative studios.

In addition to the core services, Product Connections and its clients have unparalleled access to retail data, driving marketing strategies that are informed by retail activity, increasing effectiveness of spend.

“We don’t make things; we make connections. And our product is creating meaningful events, memorable engagements, and targeted digital experiences. Our people bring the ideas and skills to the table that deliver exactly the right product to make the perfect consumer connection,” Gramling added.