Warner Bros. Discovery Holds Back on Streaming Tie-Up Details

May 20, 2022
Warner Bros. Discovery Holds Back on Streaming Tie-Up Details
Just six weeks after the closing of a powerhouse media merger, Warner Bros. Discovery held its first upfront presentation on Wednesday.

Just six weeks after the closing of a powerhouse media merger, Warner Bros. Discovery held its first upfront presentation on Wednesday in front of a capacity crowd at The Hulu Theater at Madison Square Garden. Company executives and a long roster of celebrity partners pitched the newly formed media giant as equivalent to the fifth broadcast network but remained tight-lipped about how or when a proposed combined streaming platform would roll out, even as ad-supported video on demand is poised to be an area of investment and development for the company.

“We see a significant opportunity to extend our existing best-in-class advanced ad products on both [HBO Max and Discovery+] while exploring new ad products around the areas of interactivity, commerce, and contextual targeting,” JB Perrette, CEO and president of global streaming and interactive for the company, said at the event.