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B2B CMO Insights from 2021 Forrester Report You Can’t Afford to Miss

B2B CMO Insights from 2021 Forrester Report You Can’t Afford to Miss

The events of 2020 challenged organizations like never before. For B2B CMOs, these events accelerated a shift that was already in motion. Put simply, dramatic changes in buyers’ behavior, evolving business models, and fast-paced technological advances have mandated a shift in the CMO role. Most importantly, their approach towards developing and nurturing customer relationships has taken a rapid shift.

This Forrester paper reveals how B2B marketing leaders are adapting their marketing strategies to support organizational growth in today’s disrupted business landscape. Not just that, it also examines trends that will have the greatest influence on changes to B2B marketing strategies during the next 2 years.

Get your copy of the Forrester 2021 report now!

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