Going Direct To Consumer In Manufacturing
As manufacturers, you have a great opportunity to augment distributor networks with your own digital commerce site. And why should you do it? Here’s why: Going direct to consumers (D2C) drives growth, spikes revenue, and puts you in control of your relationship with consumers. And avoids unnecessary problems caused by external factors. Also, more than half of consumers intend to make a purchase when they visit a manufacturer’s website.
But Going direct-to-consumer comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C eCommerce site.
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