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How Big Brands Like Netflix and Starbucks Boost Customer Engagement

How Big Brands Like Netflix and Starbucks Boost Customer Engagement

There’s a lot more you can do to gain insight into how your target customers engage with your brand. Modern UX research tools allow you to test customer experiences across various channels, from websites and mobile apps to in-person experiences.

This eBook from UserTesting outlines 10 innovative research studies from different mobile apps and smart device brands such as:

  • Apple Watch
  • Nest Learning Thermostat
  • Snapchat 
  • Yelp
  • Fitbit  
  • Netflix
  • Starbucks

The customer experience of your brand ultimately defines your success. 

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