The State of Digital Commerce: Big Growth Means Big Expectations and a Challenging Outlook for CMOs
COVID-19 epidemic has had a significant impact on client buying habits, skyrocketing digital commerce to the top of the priority list. Use the results of the Gartner Digital Commerce Survey 2021 to gain a better understanding of the current situation and make informed decisions about how to increase digital commerce development and performance.
How did people react? The majority of CMOs indicated their digital commerce revenue and profitability targets were reached or exceeded last year.
Explore the eBook and get insights on:
- The rapid acceleration of digital commerce growth has created a challenging outlook for year-over-year (YoY) performance in 2022
- Digital commerce’s strategic importance continues to grow as a near universally-recognized priority
- Despite the fact that the forecast appears to be bleak for all businesses, CMOs acknowledge the need to invest aggressively in digital commerce capabilities.
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