Three Buyer Behavior Myths Debunked

Three Buyer Behavior Myths Debunked

Technology and service providers today are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. Unfortunately, most of them are placing bets and investments based on a set of flawed assumptions that risk driving up costs with inconsistent results.

This paper by Gartner highlights the 3 main myths concerning buyer behaviors to help you avoid making the wrong move. Read on to understand how organizations buy, and what they need during buying journeys, so you can design better customer experiences!

Untangle the buyer behavior myths. Download your copy now!

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