5 Ways to Repurpose Videos for Maximizing Social Media Impact

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The world of social media is constantly evolving, and keeping up with the latest trends can be overwhelming. As a content creator, you want to optimize your video content and reach a wider audience without sacrificing quality.  

Luckily, there are various techniques for repurposing your videos that can save you time and enhance your social media presence.  

In this article, we’ll explore five creative ways to repurpose your video content for different platforms, so you can engage more with your audience and stand out in the ever-changing world of social media. 

ALSO READ: 3 Key Factors To Optimize Your Digital Marketing Performance 

1. Share Reels As Stories 

Here’s a tip to boost the visibility of your great Instagram or Facebook reel. You can share your reels to your Stories to redirect your followers back to your original post.  

However, if you’ve noticed that your reel shares get low views and engagement, try uploading the video directly to your Instagram Stories instead. To do this, download a draft of your reel before publishing it or use the video that you saved prior to editing. 

2. Test Out Different Transitions 

If you’re unsure whether your Instagram reel didn’t perform well due to its content or editing, consider archiving it and making a new one. To improve the reel, try adding new text overlays, modifying the timing of the text, or applying different filters. You can also experiment with cutting the video shorter, adding more edits, testing out different transitions, or changing the audio track. 

Make sure to keep track of the analytics for each new version you create. By doing this, you can learn what works best for your audience and create fewer versions of future short-form videos. Through continuous iteration and improvement, you can enhance the quality of your reels and engage more with your audience. 

3. Add Video to Remixes 

Do you want to transform your short video into a dialogue with a business or creator? Reel remixes are excellent for reacting to an end-user review, connecting with influential content, or participating in a discussion with another company. 

To remix a reel, locate it in your video and pick Remix from the menu. Choose whether the videos should play side by side or one after the other. Choose a section of the original reel to remix, and then add your short video. 

Although the Remix toolset on Instagram may not offer an extensive range of features, it does allow you to enhance your reel by incorporating text, stickers, and audio. Additionally, Instagram ensures that due credit is given to the original creator of the content by automatically acknowledging them when you publish your Remix to your profile. 

4. Turn Short-Form Videos into GIF 

Making your short-form video footage into a GIF can make it extremely simple to share across multiple networks. Upload your video to an app like Giphy and select up to 30 seconds to convert it into a GIF. You may also personalize it by adding filters, stickers, and text. 

Once you’ve finished creating the GIF, you can save it to your organization’s Giphy account to limit access to your team, or you can publish it to Giphy to share it with a wider audience on social media and other platforms.  

This opens up a world of creative possibilities, allowing you to add your personalized GIFs to tweets, Facebook posts, and LinkedIn profiles. You can even use them in story responses as long as they are relevant. 

5. Cut Long-Form Content Into Short-Form 

Creating high-quality long-form videos can require significant resources. However, by repurposing longer videos into shorter content, you can expand your reach and engage with your audience more effectively. 

While most social media platforms don’t offer a built-in option to convert long-form videos into short-form content, YouTube does. By selecting the “Edit Into a Short” option from the Remix menu, you can choose up to 60 seconds of the video to repurpose into a short.  

You can also add new footage or upload additional content to fill out the time limit and use the built-in editing tools to add text and filters that make the video more suitable for the Shorts feed. However, it’s important to consider the different aspect ratios when turning long-form videos into short-form content. You may need to adjust the frame position to capture the action effectively. 

If you want to share a short-form version of a YouTube video on other social media channels, the best approach is to download the original video directly from YouTube Studio. You can then use your preferred video editing tool to turn it into a short and publish it on other platforms. 

About the author

Samita Nayak

Samita Nayak is a content writer working at Anteriad. She writes about business, technology, HR, marketing, cryptocurrency, and sales. When not writing, she can usually be found reading a book, watching movies, or spending far too much time with her Golden Retriever.

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