The covid pandemic has seriously crippled the automotive industry in many ways. Those who usually go to the shops to buy a car have stopped going and began depending upon online reviews and images to buy a new car. This led to the revolutions in automotive advertising strategies. From digital tours to AR, VR, and advanced AI technologies, automobile sellers and manufacturers have implemented many auto advertising strategies.
So, have your automobile business adopted them already? Do you what are they?
Let us help you with some information. Here are some of the auto advertising strategies implemented by dealers and manufacturers around the world.
- Brand awareness
- Narrow selection
- Considerations and research
- Intent, selection, and test drives
- Purchase and reselling
Let’s explore some of the solutions listed.
Brand awareness
Any digital marketing strategy starts with brand awareness. It is the same for auto advertising. Studies suggest that more than 90 percent of automotive buyers start their customer journey online. From research papers to reviews and professional opinions, they cover a wide range of articles, pictures, videos, and much more. If your brand does not have an online presence, then you are losing out on a lot of business. So, how can you achieve this?
- Videos
- Advertisements
- Pictures
- Social media posts
- Reviews
- Expert opinions
- Comparison articles
- Blogs
- Customer experience articles
- Live streaming
Considerations and research
In the consideration and research stage, the prospective buyers are looking for four things.
- Reviews on short-listed brands or vehicles
- Checking out offers and stock availability
- Selecting the best deals that suit them
- Confirming the budgets, insurance, and installment options
The prospective customers will try to get in touch with their targeted brands to confirm their online research and analysis. With auto advertising, you can implement the two best strategies here.
Employ multi-channel strategies that can help you attract the attention of the caller. It helps you attract customers directly and confirm their assumptions while also providing them with what they like. Stay responsive and easy to reach.
Deploy ads with better CTA. Customers are more likely to click your links and advertisements with convincing CTAs than long sentences. They are seeking deals and incentives at this stage. Implement targeted auto advertising that can attract prospects.
Intent, selection, and test drives
This stage is almost halfway through the customer journey. They might have already figured out what vehicle they need already, at least on the surface. You need to retarget the target audience to make sure that they are attracted to your brand of vehicles. So, what auto-advertising strategies can you apply here?
- Re-targeting campaigns
- Location-based advertising
- Social media advertising
- Regional offers
- Test drives
