How Digital Marketers Can Use ChatGPT to Improve Their SEO and Marketing Efforts

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Times have changed. Science fiction, which was sort of “fiction” once, has the possibility of becoming a reality today. We can interact with things that we only used to see in science fiction movies.  

In this blog, we’ll be particularly talking about a recently evolving AI tech, called the ChatGPT. It’s basically an AI chatbot that can take instructions from humans and complete tasks such as writing essays.  

Read on to understand the various ways digital marketers can use it for their daily SEO and marketing-related tasks. 

ALSO READ: In-house vs Digital Marketing Agency: What’s the Difference? 

1. Optimizing Featured Snippets and FAQs 

ChatGPT can also help you to get related questions from users. With this information, they can optimize their content by including specific keywords. 

In case you have a beauty blog, then you may ask, “best skincare tips”. The AI chatbot will draw different questions that can be used for content optimization. 

Do remember that these queries may not have search volume. However, it is worth using them since zero-search volume keywords can drive traffic sometimes. 

2. Setting Up Custom Pixel Conversions 

ChatGPT will also let you set up custom conversions, which is a great help to SEO professionals and PPC marketers. They can easily set up these conversions without taking help from a web developer. 

You can also do the same thing using Google Tag Manager (GTM). However, in some cases, you may not get the exact thing when you click on the link. 

3. Fetching Data from Coding and APIs 

Fetching data is easier with ChatGPT. You just need to mention the type of data you want and voila! You will the results you need.  

For instance, let’s say you need to fetch all the products of an e-commerce store. In that case, you can just say, “google app script that fetches all products from the e-commerce store API and add to a spreadsheet.” Your job is done.  

4. Crafting Complex Spreadsheet Formulas 

One of the reasons feature-length films are a great medium to strengthen your relationship with an audience is that they can serve as a starting point for building additional content. For example, brands 

Final Words 

There’s a discussion going around if ChatGPT can replace humans. If that would be the case, then it may cause a lot of professions to die out. However, replacing humans isn’t easy. It may not replace them completely but it is surely going to make their lives easier. 

About the author

Samita Nayak

Samita Nayak is a content writer working at Anteriad. She writes about business, technology, HR, marketing, cryptocurrency, and sales. When not writing, she can usually be found reading a book, watching movies, or spending far too much time with her Golden Retriever.

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