Consumers demand digital, seamless, and tailored experiences. According to a recent Forrester report, companies with effective experiences performed better during the pandemic and are better equipped for future growth.
Creating those experiences, which are central to digital business models, requires a comprehensive, up-to-date understanding of your customers.
A real-time customer data platform (CDP) captures this data and provides the comprehensive behavioral and demographic data needed to optimize your business operations experience.
Here are 5 steps on how you can leverage a CDP to activate customer insights in real-time.
Create a complete view of the customers
Data is everywhere, from demographics, activity, location, devices, interests, and more. Creating differentiated experiences and services start with the ability to understand your audience. Bring together transactional, behavioral, and demographic data in real-time to create a 360-degree view of your customers.
Enrich customer views with unique signals
Gain a richer view of the customer by enriching customer profiles with first and third-party sources to reveal unique interests and preferences. Implement a process to continuously collect, analyze, and track real-time feedback.
Unlock powerful insights with analytics
Enable AI-driven insights for business users to predict customer intent including lifetime value, churn risk, and next best action. Empower data professionals to gain deeper insights by analyzing the vast amounts of data generated across the business including customer, financial, operational, and unstructured Internet of Things (IoT) data.
Drive meaningful actions with confidence
Harness the insights generated by analytics for informed decisions to personalize engagement across channels and automate customer-centric experiences.
Build customer trust with a secure CDP
Uphold trust with principles that govern data collection and usage to protect customer privacy.
The ultimate goal of successful marketing is to create a unique and unforgettable customer experience.