All websites must have internal linking. But, when it comes to eCommerce sites, they need it the most.
Internal linking can enhance your website’s search engine optimization (SEO) while also enhancing the navigation and user experience for visitors.
The best practices for internal linking on e-commerce websites will be covered in this article. But before that, let’s first create the foundation for why these strategies are so crucial.
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Why Internal Linking Is Crucial for eCommerce Sites
Many pages, such as category pages, product pages, and other informational pages, are frequently seen on e-commerce websites. Users can traverse these sites and get the information they need with the help of internal linking.
E-commerce websites frequently face intense competition from numerous sellers who may provide similar products. Internal linking can boost the website’s SEO, increasing its visibility in search results.
By assisting search engines in finding and indexing all pages on the website, internal linking can enhance the discoverability of eCommerce sites. This may increase website traffic and attract more potential clients.
On eCommerce sites, internal linking might emphasize special offers and bargains, new products, and client testimonials. This may bring attention to these resources and entice users to use them.
Best Practices for Internal Linking on eCommerce Sites
1. Site Navigation Menu
A strong internal linking strategy starts with how your principal navigation is set up and used.
If a page is linked from the menu that is accessible from every page on the website, Google may interpret this as a hint that the page is important. However, you must be careful not to overcrowd your menu.
2. HTML Breadcrumb Navigation
The product pages and header of the category often show HTML breadcrumbs. They contain several links that display the user’s journey to the present page. These assist users in determining their location on the web.
3. HTML Sitemap
A page called an HTML sitemap lists every page on your site and includes links to each one. Ensuring that the majority of the site’s pages are only a few clicks away by creating a really well HTML sitemap and linking to it from the footer improves both user accessibility and SEO.
4. Related Products
A similar products widget is a must in eCommerce SEO 101. This is one of the fundamental strategies for internal linking and can assist users in finding new goods they might be interested in.
What was previously limited to the product details page, however, has now been extended to category pages. Now, even the “categories” of similar products have increased dramatically.
5. Supporting Category Page
On category pages, supporting content can be incorporated in a variety of ways.
At the bottom of category pages, you can add a few supporting paragraphs with additional content and heading tags to improve the user experience.
You can further incorporate links to category and subcategory sites, specific product pages, and instructional or blog content, where appropriate within that content.
A vital component of any e-commerce website is internal linking. You can make sure that your website is user-friendly and search engine optimized by adhering to the best practices described in this article.