There’s a quiet revolution happening in the world of data—and it’s less about what you do, and more about how you do it. Enter behavioral analytics, where even...
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Marketing is no longer just about storytelling, campaigns, and creative flair. It has become a deeply technical, data-driven function, one that blends...
Think about the last time you walked into a Starbucks. Before you even ordered a drink, you likely recognised the familiar smell of roasted coffee, heard...
For decades, marketers have relied on the funnel as a way to understand and shape customer behavior, attract leads at the top, nurture them through the middle...
