Not All Anomalies Are Obvious In a world where data is becoming more connected, traditional methods of detecting fraud and threats are struggling to keep up. Enter graph-based anomaly detection — a powerful approach that doesn’t just look at data points in isolation but explores the...
Sales have always been the lifeblood of business, but the way customers buy has changed dramatically. Today’s buyers are informed, digitally savvy, and expect personalized experiences at every touchpoint. Cold calls and generic pitches no longer deliver results. To thrive in this...
Why Cult Brands Are Winning in 2025 In a landscape overwhelmed by digital ads, algorithm-driven reach, and mass-market saturation, consumers are craving meaning—not just messaging. Enter cult brands. These are not necessarily the biggest players, but the most loved within tightly...
As digital privacy laws tighten and consumer awareness grows, marketers are entering a new era, one where data is earned, not taken. At the heart of this transformation is zero-party data: information that customers willingly and proactively share. Unlike first-, second-, or third-party...
Memes have long been the language of the internet—but now, brands are learning to speak it fluently, thanks to AI. What was once spontaneous and silly is becoming a calculated, data-driven strategy. Enter AI-powered meme marketing: where generative tools + audience insights = scroll...
