Spotify has been a great contender for the freemium example so far. When it was launched, it offered premium for a while for free. It was only when their customer base increased that they shifted to charging a fee for their premium subscriptions. This strategy is extremely beneficial for...
Personalization is key to engaging customers and driving business success. Marketing technology, or MarTech, has revolutionized the way businesses approach personalization, offering tools and strategies to tailor marketing efforts to individual preferences and behaviors. Here’s how...
In today’s digital age, where news travels fast and public scrutiny is relentless, effective crisis management is crucial for brands to safeguard their reputation and maintain consumer trust. A well-prepared crisis management strategy can mitigate damage, restore confidence, and...
Imagine a world where your coffee maker knows when you wake up and brews your favorite blend before you even step into the kitchen. That is the reality as promised by embedded automation. In this blog, we will explore how these smart systems streamline processes, saving time and...
Marketing is the best way to create awareness of your product. Naturally, it tends to cost a lot. But what if there were other options that you as a business owner can leverage to cut costs, and at the same time drive quality and innovation in your work? Find 5 such AI tools below.
